Using rules

Design Method: Generative Design / Conditional Design

Generative Design / Conditional Design is a design method that takes rules and/or algorithms as its starting point. The artist first decides/designs a set of  rules and then follows them leading to unexpected situations and results.


 
Example: Squares

Squares
Andreas Fünderich
http://www.localghost.de/projects/sl/index.htm
























The arbitrary grid, chosen at random from the set of all grids, functions as a symbol: it represents the whole set of possibilities. But it also demonstrates the equivalence of all these possibilities: the image displayed by the randomly sampled pixel configuration is noise. (If the resolution is high enough, the random grid turns into a grey or brown monochrome.) 


Example: Perfect Circle

Perfect Circle
Roel Wouters: Conditional Design
http://conditionaldesign.org/workshops/the-perfect-circle/

In general generative design makes extensive use of computers and machines; it is a computer or machine that 'randomly' executes the pre-set rules/conditions (see above). As a result the outcome is fairly uncertain. 


The Dutch design collective 'Conditional Design' has written a manifesto (http://conditionaldesign.org/manifesto/in which they among other things state that they are looking for unpredictable but logic and emergent/spontaneous patterns. A lot of their projects thus tend to be generative design but it is not a computer or a machine, but the artists/designers themselves who execute the preconceived rules. The collective's perspective is that computer generated arbitrariness is not real unpredictability.





Example: Invullen

Invullen
Yuri Keukens, Tom Schrooten en Johan Rijpma
http://vimeo.com/18780867


A variety of people spend one hour alone in a room.
In here, they only find a simple task which they can fulfill in their own way.
The participants can't bring bags, mobile phones or other items into the room.


Extra>>

Songsmith 
https://www.youtube.com/watch?v=Cc4aUV0OFt4&feature=relmfu

https://www.youtube.com/watch?v=mg0l7f25bhU

Album Cover
http://blog.wfmu.org/freeform/2009/02/this-week-in-internet-memes.html